Storytelling for Mission-Driven Organizations
drawing upon Science, Data, and Visual Media
Petrichor (n.) - the distinct, earthy scent produced by rainfall on dry ground.
Doing work that makes an impact is tough enough, let alone capturing the results in meaningful and compelling ways for all of your audiences. Does your organization have the internal resources necessary to tell your story?
The Petrichor Project brings experience that balances rigorous Earth science with creative professional services. We help you understand your data, build it into a clear story, and produce media that brings it to life. Our collaboration can start at the first data point and carry through to the final media piece, or we can provide support for just one part of a larger project.
WAYS WE CAN COLLABORATE
For example, you are a…
Nonprofit organization looking to showcase the impact of a completed conservation project. The Petrichor Project can capture the outputs and outcomes of your project, and create a captivating media piece to enhance your grant reporting. The final media can be shared back to your grantor along with your final report or as supplemental material to enhance any future funding applications.
Foundation or an intermediary grantor looking to measure and evaluate the impact of your environmental grantmaking portfolio. The Petrichor Project can help your team understand quantitative and qualitative data across your portfolio, review alignment with current program objectives, and design a media piece that showcases impact for your board, donors, and community.
For-profit business looking to expand your corporate social responsibility effort and complete a nature-based project in your community. The Petrichor Project can identify potential impact opportunities, suggest key performance indicators for a project, and outline the beginning of an outreach program. All while considering your organization’s employee values, current mission, and future vision.
Governmental organization looking to share a new sustainability initiative with your community. The Petrichor Project can understand the intended impact of your initiative, collaborate on the design of a community engagement program, and produce outreach materials that complement the narrative of your program.
WHY "GROUNDED IN WHAT MATTERS"?
As technology reshapes how nature-based and earth-focused organizations tell their stories, the work that stays grounded in real experiences, real places, real relationships, and real fieldwork becomes more valuable, not less. That's the work this practice is built around.
WHO WE WORK WITH
The Petrichor Project is rooted in the Pacific Northwest and primarily supports nature-focused nonprofits, small businesses, and governmental organizations. If your organization falls outside of the Pacific Northwest & Alaska or aligns with another area of impact work, we encourage you to reach out through our contact form. We are working to build a community for telling authentic stories, and we recognize the importance of collaborating with all types of organizations. The nature of Nature is intersectional.